PERSEPSI PENGARUH KOTA PINTAR TERHADAP PENENTU MENJADI SEORANG WIRAUSAHA

Abstract

Abstract— Entrepreneurs play an important role in efforts to drive economic growth and innovation in society, but the prospect of starting your own business can be a daunting and risky thought for some. The purpose of this study was to determine the role of the Smart City concept on the entrepreneurial spirit through the perceptions of the younger generation. The research respondents were students from various semesters located in the city of Pangkalpinang. The results of the study concluded that the dimensions of Personal characteristics, Social and cultural factors, Economic conditions, Personal values and goals, Smart Governance, Smart Society, Smart Living, Smart Economy, Smart Branding have no influence on the determination of entrepreneurship. while the smart environment and educational opportunity dimensions have an influence on the determination of entrepreneurship.

Keywords— Perception; Entrepreneurship; Economy.

Abstrak— Pewirausaha memainkan peran penting dalam upaya mendorong pertumbuhan ekonomi dan inovasi di masyarakat, namun prospek memulai bisnis sendiri bisa merupakan pemikiran yang menakutkan dan berisiko  bagi sebagian orang. Tujuan penelitian ini adalah untuk mengetahui peran konsep Kota Pintar terhadap semangat kewirausahaan melalui persepsi generasi muda. Responden penelitian adalah mahasiswa dari berbagai semester yang berlokasi di kota Pangkalpinang. Hasil penelitian menyimpulkan bahwa dimensi Personal characteristics, Social and cultural factors, Economic conditions, Personal values and goals, Smart Governance, Smart Society, Smart Living, Smart Economy, Smart Branding tidak mempunyai pengaruh terhadap penentuan berwirausaha. sedangkan dimensi smart environment dan educational opportunity mempunyai pengaruh terhadap penentuan berwirausaha.

Kata Kunci : Persepsi; Kewirausahaan; Ekonomi