Pengaruh E-Service Quality Terhadap Customer Satisfaction dan Repurchase Intention pada E-Commerce bidang Kuliner

R Ferry Bakti Atmaja(1*), Rivaldo Rivaldo(2), Putri Sundari(3)

(1) ISB Atma Luhur
(2) ISB Atma Luhur
(3) ISB Atma Luhur
(*) Corresponding Author

Abstract


Penelitian ini merupakan penelitian kuantitatif dengan tujuan penelitian untuk mengetahui pengaruh dari E-Service Quality yang terdiri dari dimensi website design, dimensi security dan dimensi reliability terhadap customer satisfaction serta pengaruhnya terhadap Repurchase Intention. Kuesioner dalam bentuk tools google form disebarkan dengan metode purposive sampling kepada 120 responden yang pernah melakukan kegiatan belanja online untuk produk kuliner. Hasil yang didapatkan mengindikasi bahwa dimensi Website Design tidak signifikan mempengaruhi Customer Satisfation, dimensi Security tidak signifikan mempengaruhi Customer Satisfation, dimensi reliability secara signifikan mempengaruhi Customer Satisfation, serta Customer Satisfaction akan mempengaruhi Repurchase Intention.

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