Analysis of Factors Influencing Interest and Behavior in Using ShopeePay Features Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) Model
(1) Universitas Mulawarman
(2) Universitas Mulawarman
(*) Corresponding Author
Abstract
This research is motivated by technological developments that continue to provide innovations aimed at facilitating human work, such as innovations in payment methods that can be done digitally and non-cash, called digital wallets. One digital wallet with the most users in Indonesia is ShopeePay. However, the existence of ShopeePay has yet to be entirely accepted by digital wallet users in Indonesia, as shown through a consumer survey in 2022 which resulted in conclusions regarding ShopeePay experiencing a decline in users. This study intends to determine the factors that influence behavioral intention and use behavior of the ShopeePay feature as measured by the variables in the UTAUT 2 model. This quantitative study uses a survey method with 100 respondents using the ShopeePay digital wallet. Samples were taken using a purposive sampling technique. The data analysis technique used is the SEM-PLS method, and the data is processed using SMART PLS 4.0 software. The results of this study indicate that the factors that significantly influence the behavioral intention of the ShopeePay feature are social influence, price value, and habit. Then, the use behavior of the ShopeePay feature is significantly influenced by facilitating conditions and habits. Meanwhile, the performance expectancy, effort expectancy, facilitating conditions, and hedonic motivation variables do not have a significant effect on the behavioral intention of the ShopeePay feature.
Keywords
Full Text:
PDFReferences
N. K. R. D. Putri and I. M. S. Suardikha, “Penerapan Model UTAUT 2 untuk Menjelaskan Niat Dan Perilaku Penggunaan E-Money di Kota Denpasar,” E-Jurnal Akunt., vol. 30, no. 2, pp. 540–555, 2020.
Maria Elena, “BI Catat Nilai Transaksi E-commerce Tembus Rp 401 Triliun pada 2021,” Jan. 27, 2022. https://ekonomi.bisnis.com/read/20220127/9/1494047/bi-catat-nilai-transaksi-e-commerce-tembus-rp401-triliun-pada-2021 (accessed Nov. 05, 2022).
Dimas Jarot Bayu, “Belanja di E-Commerce, Masyarakat Lebih Suka Pakai Dompet Digital,” Jun. 09, 2021.
Bank Indonesia, “Peraturan Bank Indonesia Nomor 18/40/PBI/2016 tentang Penyelenggaraan Pemrosesan Transaksi Pembayaran,” 2016.
Fintech.id, “PT Airpay International Indonesia,” 2020. https://fintech.id/id/member/detail/217 (accessed Nov. 09, 2022).
Shopeepay, “ShopeePay | Metode Pembayaran #1 Belanja Online,” 2021. https://shopeepay.co.id/ (accessed Nov. 04, 2022).
Luthfa, “Mengintip Tren E-wallet di Indonesia,” Sep. 19, 2021. https://www.oyindonesia.com/blog/mengintip-tren-e-wallet-di-indonesia (accessed Nov. 04, 2022).
Dyah Hasto Palupi, “ShopeePay, E-Wallet yang Langsung Melesat dan Paling Diingat,” Dec. 29, 2021. https://swa.co.id/swa/trends/marketing/shopeepay-e-wallet-yang-langsung-melesat-dan-paling-diingat (accessed Nov. 04, 2022).
Muhammad Afrizal, “Analisis Faktor-faktor yang Mempengaruhi Penggunaan Digital Payment saat Pandemi Covid-19 (Studi Kasus pada Pengguna ShopeePay di Kota Makassar),” 2022.
Rully R. Ramli, “Ini 5 Dompet Digital yang Paling Banyak Dipakai Warga RI, Siapa Juaranya? ,” Kompas.com, 2022.
L. L. Hafifah, N. W. Utami, and I. G. A. P. Dwi Putri, “Analisis Faktor yang Mempengaruhi Behavioral Intention dan User Behavior pada Fintech ShopeePay Menggunakan Model Unified Theory of Acceptance and Use of Technology (UTAUT),” J. Akunt. Bisnis, vol. 15, no. 2, Aug. 2022, doi: 10.30813/jab.v15i2.3574.
V. Venkatesh, J. Y. L. Thong, and X. Xu, “Consumer Acceptance and Use of Information Technology : Extending the Unified Theory of Acceptance and Use of Technology,” MIS Q., vol. 36, no. 1, pp. 157–178, 2012.
D. Oktafani and K. Sisilia, “Analisis Penerapan Model Unified Theory of Acceptance and Use of Technology2 (UTAUT2) pada Adopsi Penggunaan Dompet Digital OVO Dayeuh Kolot Bandung (Studi Kasus Pada Generasi Z Sebagai Pengguna OVO),” 2020, [Online]. Available: https://www.ovo.id/about,
R. Aguswidya Utami and Irwansyah, “Faktor-Faktor yang Mempengaruhi Penggunaan Aplikasi E-Wallet Dana Di Kota Samarinda,” 2022.
M. F. Bhaskara, “Analisis Faktor-faktor yang Mempengaruhi Penerimaan Pengguna Dompet Elektronik Dana Menggunakan Pendekatan Unified Theory Of Acceptance and Use of Technology (UTAUT2) di Kabupaten Tangerang,” 2022.
M. T. Hidayat, Q. Aini, and E. Fetrina, “Penerimaan Pengguna E-Wallet Menggunakan UTAUT 2 (Studi Kasus) (User Acceptance of E-Wallet Using UTAUT 2-A Case Study),” 2020.
D. R. Sabarkhah, “Pengukuran Tingkat Penerimaan Dan Penggunaan Teknologi Uang Elektronik di Tangerang Selatan dengan Menggunakan Model Utaut 2,” Universitas Islam Negeri Syarif Hidayatullah, 2018.
R. A. Utami, “Analisis Faktor-Faktor Yang Mempengaruhi Minat Pelaku UMKM Menggunakan E-Commerce (Studi Kasus Pada Aplikasi Pesan Bungkus di Kota Samarinda),” Universitas Mulawarman, 2018.
D. Dermawan and K. N. Fauzi, Sistem Informasi Manajemen, 3rd ed. Bandung: Remaja Rosdakarya, 2013.
A. Setyorini and W. Meiranto, “Analisis Faktor-Faktor yang Memengaruhi Penerimaan dan Penggunaan Sistem Informasi Manajemen Daerah (SIMDA) dengan Menggunakan Model UTAUT 2 (Studi Empiris pada Pengguna Sistem Informasi manajemen Daerah (SIMDA) di Kota Salatiga),” Diponegoro J. Account., vol. 10, no. 1, pp. 1–15, 2021, [Online]. Available: https://ejournal3.undip.ac.id/index.php/accounting/article/view/30182
V. Venkatesh, “User Acceptance of Information Technology : Toward a Unified View,” vol. 27, no. 3, 2003, doi: 10.1201/9780849375477.ch230.
M. Candra Tri Wirasmini and A. Wahyuni, “Pengaruh Faktor Ekspektasi Kinerja, Nilai Harga, Motivasi Hedonis dan Sosial Terhadap Minat Masyarakat Kabupaten Buleleng dalam Penggunaan Mobile Banking,” 2021.
M. Indah and H. Agustin, “Penerapan Model Utaut (Unified Theory Of Acceptance And Use Of Technology) Untuk Memahami Niat dan Perilaku Aktual Pengguna Go-Pay di Kota Padang,” J. Eksplor. Akunt., vol. 1, no. 4, 2019, [Online]. Available: http://jea.ppj.unp.ac.id/index.php/jea/issue/view/16
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Penerbit Alfabeta, 2019.
Winduwiratsoko, “Analisis Penerapan Model Unified Theory of Acceptance and Use of Technology,” 2018.
I. Ghozali and H. Latan, Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, 2nd ed. Semarang: Badan Penerbit Undip, 2015.
W. Abdillah and J. Hartono, Partial Least Square (PLS) Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Yogyakarta: Penerbit Andi , 2015.
N. R. Furadantin, “Analisis Data Menggunakan Aplikasi SMARTPLS V.3.2.7,” 2015.
R. Mayanti, “Faktor-Faktor yang Mempengaruhi Penerimaan User Terhadap Penerapan Quick Response Indonesia Standard Sebagai Teknologi Pembayaran Pada Dompet Digital,” J. Ilm. Ekon. Bisnis, vol. 25, no. 2, pp. 123–135, 2020, doi: 10.35760/eb.2020.v25i2.2413.
J. Henseler, C. M. Ringle, and M. Sarstedt, “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling,” J. Acad. Mark. Sci., vol. 43, pp. 115–135, 2015, doi: 10.1007/s11747-014-0403-8.
D. Septia Pratiwi and I. Kadek Dwi Nuryana, “Analisis Tingkat Penerimaan dan Kepercayaan Pengguna Teknologi Terhadap Penggunaan Dompet Digital DANA,” JEISBI, vol. 02, p. 2021.
J. A. Charisma, “Analisis Minat dan Perilaku Pengguna E-Wallet: Perluasan Utaut 2 dengan Budaya Sebagai Moderasi (Studi Pada Mahasiswa Di Kota Malang),” Malang, 2020.
N. N. Hamzah, “Economics and Digital Business Review Analisis Penerapan Model UTAUT2 pada Adopsi Gopay di Kota Bandung,” vol. 3, pp. 220–238, 2022.
A. Nur, S. Fatihanisya, and S. D. Purnamasari, “Penerapan Model Unified Theory of Acceptence And Use of Technology 2 Terhadap Perilaku Pelanggan e-Commerce Shopee Indonesia Di Kota Palembang,” J. Inf. Syst. Informatics, vol. 3, no. 2, 2021, [Online]. Available: http://journal-isi.org/index.php/isi
DOI: https://doi.org/10.32736/sisfokom.v12i2.1594
Refbacks
- There are currently no refbacks.
Indexed By:
