Analisis Pengaruh Biaya Perkuliahan, Biaya Promosi dan Faktor Eksternal (Uncontrollable) Terhadap Penerimaan Jumlah Mahasiswa Baru di Kampus STMIK Atma Luhur Pangkalpinang
DOI:
https://doi.org/10.32736/sisfokom.v5i1.193Keywords:
tuition, promotion costs, macro variable and number of new admissionsAbstract
This research is performed in order to test the influence of tuition, promotion costs and macro variable (uncontrolable) toward the number of new admissions. Methodology research as the sample used purposive sampling and this research in STMIK AtmaLuhur. Data analysis with multiplier regression of panel data common effect method. Empirical evidence of analysis show as tuition, promotion costs, inflation, kurs, BI Rate not influence toward the number of new amissions Strata 1 in STMIK AtmaLuhur. Inflation, Kurs, Bi Rate not influence toward the number of new admissions Diploma 3 while tuition have negative influence toward the number of new admissions and promotion costs have positive influence toward the number of new admissions Diploma 3 in STMIK Atma Luhur.References
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Azwir, Nasir dan Mirza, Achmad, 2011, Pengaruh Nilai Kurs, Inflasi, Suku bunga deposito dan Volume Perdagangan Saham Terhadap Return Saham Pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia, Jurnal Ekonomi Volume 19 No. 4.
www.bi.go.id/id/monetor/birate/penjelasan/contents/default.aspx, diakses 09 september 2016
Widarjono, Agus, 2013, Ekonometrika Pengantar dan Aplikasinya Disertai Panduan Eviews, UPP STIM YKPN, Yogyakarta.
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